
You know your business needs a strong online presence to connect with your ideal clients, but the options out there just aren’t cutting it. Maybe you’ve tried platforms like Squarespace or Showit, but you’ve hit roadblocks when it comes to creating something that truly represents your brand. You need a site that looks professional, speaks directly to your audience, and does more than the basics—a website that integrates seamlessly with the tools you already rely on and supports the unique needs of your business.
You’ve worked hard to build your business, and your website should reflect that. It’s frustrating to feel like you’re settling for something generic, especially when your brand is anything but. If you’re tired of wrestling with templates that don’t quite fit and are ready to invest in a custom solution that aligns with your goals, you’re in the right place.
Let’s build something that works as hard as you do.

Your vision, our mission
We're here to make creating your website as stress-free and rewarding as possible. Together, we’ll build a site that goes beyond the basics—one that works as hard as you do. At Madsel Creative, we take the time to understand your goals, values, and challenges to deliver a solution that’s custom-tailored to your business.
Here’s what that means for you:
A Website That Connects: Designed to resonate with your ideal audience and drive real engagement.
A Professional, Polished Look: A site that makes your business shine, inspires trust, and elevates your brand.
Seamless Functionality: Whether it’s third-party API integrations or custom features, your website will be as functional as it is beautiful.
Through our collaborative approach, we dive deep into understanding your business goals, values, and challenges. From design mockups to development, we craft tailored solutions that feel as unique as your business.
This isn’t a cookie-cutter process. Every decision we make together will be based on your needs and vision, so the end result feels authentically you.
What sets us apart
We don’t just focus on visuals—we’re also technical experts. As a company founded by a professional software engineer, we bring a level of customization and innovation that most design-only teams can’t match. Whether it’s creating reusable components, integrating APIs, or developing lightweight backend systems, we deliver solutions that work beautifully and perform flawlessly.
Our process
It all starts with a conversation. We dive deep into understanding your brand, your goals, and your audience to ensure your website isn’t just beautiful but also effective. From there, we follow a strategic process designed to keep things clear and collaborative every step of the way. After our initial call, we’ll create a tailored proposal, build a strong brand foundation, and craft detailed Figma wireframes and mockups. This allows you to visualize your site early on and provide feedback so every detail aligns with your vision.
Once the design is finalized, we bring it to life with expert development that ensures your site performs flawlessly. Need advanced functionality? We’ve got you covered, incorporating custom, lightweight back-end APIs as needed to integrate the tools you rely on and create a seamless experience for your visitors. With Madsel Creative, your website isn’t just another project—it’s a tailored solution built to help your business grow.
A message from the Founder
Hi, I’m Katie, the founder of Madsel Creative. My journey began with a degree in communications, followed by a degree in computer science, and evolved into a passion for software engineering, driven by a desire to do challenging, meaningful work that truly helps others. Over the past decade, I’ve honed my coding skills and discovered a gap in the market: small businesses often need more complex integrations and performance considerations than standard website builders can provide. That’s why I set out to offer a more thoughtful, personalized approach—one rooted in both creative design and robust engineering.
At Madsel Creative, curiosity and integrity guide everything I do. I want to understand your business inside and out so I can build a solution that’s as unique as you are. Whether it’s planning designs in Figma, creating custom code, or integrating with tools like Lodgify for seamless booking, I believe in crafting a site that not only looks great but also supports your day-to-day operations. I’m passionate about giving small businesses the same level of technical expertise you’d find at a big tech company—without sacrificing the warm, collaborative touch. My goal isn’t just to hand you a pretty website but to become a trusted partner who helps your business thrive.
If you’re ready for a website that speaks directly to your ideal clients, stands up to real-world demands, and grows alongside your brand, I’d love to connect. Just fill out the RFP form, and let’s start talking about how Madsel Creative can transform your online presence. Your success is my success, and I can’t wait to see where we’ll go together.